What is SEO?

SEO (Search Engine Optimization) is a technique of increasing the rank of your website in search engines—such as Google, Yahoo, Bing or Babylon. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for products or services that you provide, your website needs to be the first one they find. The search engine optimization process includes researching keywords, creating content, building back links and making sure your website is visible in the search engines. SEO thus helps the search engines recognize your relevance to specific keywords that people search for online.

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Posted in: SEO